Serhii Shapovalov — Head of Content

головний редактор на проект про спорт

iGaming Head of Content / Editor-in-Chief with 6+ years of building and leading remote teams of copywriters. Specializing in creating engaging content about online casinos, slots, sports betting, and bonus programs.

Passionate about leveraging AI tools like Chat GPT and Claude to optimize content workflows, automate SEO tasks, improve quality at scale, and streamline linkbuilding. Strong skills in SEO, analytics, and working with remote writers to create compelling content.

English – Intermediate/Upper-Intermediate

Who I worked with

BonusRating.net

2023-2024

Editor-in-Chief

  • I formed and led a team of copywriters who specialized in creating content about casinos, slots, and bonus programs
  • Ensured the production of 1 million characters of content per month
  • Continuously improved the quality of materials by editing, supervising the work of copywriters, improving instructions, and using artificial intelligence
  • Set up work with the AI service to generate content through developed prompts and instructions for linkbuilding
  • Wrote own analytical articles on the topic of bonus programs in online casinos

betnbet

2020-2022

Head of Content

  • Increased website traffic from 0 to 300k+ monthly users only through high-quality sports and sports betting content.
  • Together with the designer and developers, he worked on the redesign and functionality of the site, which helped to increase the number of unique page views and views of advertising banners.

go-sport

2019-2020

Editor

I hired 2 forecasters in the content department for sports and football and basketball forecasts, which helped to increase the monthly traffic of the site from 30k to 100k+.

bookmakers24

2017-2019

Content manager

Implemented content quality standards on betting websites, thanks to which the project started to make money in a year. I was responsible for selecting candidates for the content department and team training.