Serhii Shapovalov

головний редактор на проект про спорт

iGaming Editor and Head of Content with 7 years of experience managing online projects. My expertise includes tier-1 crypto betting markets, gambling (slots), and casino reviews. I am skilled in SEO, content marketing, and web analytics.

Work experience

bonusrating

I started a content department from scratch for a new casino website and integrated AI into content production and linkbuilding.

  • Managed the production of SEO-optimized content of 1 million characters per month.
  • Ensured quality standards and SEO requirements were met in all content created.
  • Coordinated a team of writers to ensure the timely execution of the content plan.

betnbet

Developed and implemented a digital strategy that drove site traffic from 0 to 300k+ users per month.

go-sport

Hired 2 forecasters in the content department for sports soccer and basketball predictions, which helped increase monthly website traffic from 30k to 100k+.

bookmakers24

Implemented content quality standards on betting sites, thanks to which the project started making money after a year. Selected candidates for the content department and trained the team.

SKILLS

  • Development and implementation of integrated digital strategies.
  • SEO: advanced knowledge and practical experience of Ahrefs, SEMrush.
  • Web analytics: Google Analytics, Google Search Console, Looker Studio, Microsoft Clarity.
  • Basic knowledge of ASO.
  • Online advertising: Facebook Ads, Google Ads.
  • Content marketing, editing English-language texts.
  • Tools for creating content: Canva, Figma, Photoshop.
  • UX/UI optimization.
  • Project management: Asana, Trello.