Digital marketing specialist with 4 years of experience in managing my online project and experience as a content manager. I have strong knowledge of SEO, content marketing, and web analytics.
Experienced in developing and implementing digital strategies, content optimization, and data analysis to increase organic traffic and improve conversions. I use web analytics tools to optimize marketing campaigns and improve user experience on the website.
English – Intermediate/Upper-Intermediate
Work experience
newstavka.com.ua
Digital Marketing Manager / Project Owner
2020 — present
- Developed and implemented complex digital strategies, which led to a significant increase in traffic and monetization of the site.
- It achieved stable profits that allowed for sustainable project development, reinvestment, and team expansion.
- I conduct SEO optimization using tools for analytics and performance monitoring.
- Develop and optimize Facebook Ads campaigns to increase traffic.
- I use tools for data visualization, user behavior analysis, and UX/UI optimization.
- Implemented a strategy to diversify traffic sources, resulting in position recovery and traffic growth.
- Optimized site UX/UI to improve load speed and user experience.
bonusrating.net
Chief-Editor
February 2023 — August 2024
I started a content department from scratch for a new casino website and integrated AI into content production and linkbuilding.
- Managed the production of SEO-optimized content of 1 million characters per month.
- Ensured quality standards and SEO requirements were met in all content created.
- Coordinated a team of writers to ensure the timely execution of the content plan.
betnbet
Head of Content
February 2020 — July 2023
Developed and implemented a digital strategy that drove site traffic from 0 to 300k+ users per month.
go-sport
Editor
2019-2020
Hired 2 forecasters in the content department for sports soccer and basketball predictions, which helped increase monthly website traffic from 30k to 100k+.
bookmakers24
Content manager
2017-2019
Implemented content quality standards on betting sites, thanks to which the project started making money after a year. Selected candidates for the content department and trained the team.
SKILLS
- Development and implementation of integrated digital strategies.
- SEO: advanced knowledge and practical experience of Ahrefs, SEMrush.
- Web analytics: Google Analytics, Google Search Console, Looker Studio, Microsoft Clarity.
- Basic knowledge of ASO.
- Online advertising: Facebook Ads, Google Ads.
- Content marketing, editing English-language texts.
- Tools for creating content: Canva, Figma, Photoshop.
- UX/UI optimization.
- Project management: Asana, Trello.